![]() Our clothing is neutral, simple, and minimal and we wanted this to translate into the look and feel of the brand. Our most recent collection, Effortless Essentials, is a capsule collection that includes mini dresses and halter neck tops inspired by the ‘90s. We find inspiration from the fashion of that era and we add a modern twist to make it wearable for today. We love the ‘90s and early 2000s era-the music, television shows, and fashion. We also like to look at all customer requests on styles they would like to see. We review our most recent collection and analyze characteristics of styles that were received well and that could possibly be carried through the next collection. Our design process starts with a combination of a few things. We officially launched in late 2018 when we understood what our minimum viable product was. We took the time to research, test samples with manufacturers, and then release very limited styles and quantities to see what customers really liked and what styles they didn’t like so much. The process of creating the company started in early 2017. We understood from early on that we would need to make personal sacrifices, like keeping our nights and weekends free to solely work on the business. My sister Philiscia and I started RE ONA while working full-time corporate jobs. The brand is inspired by the desire to wear transitional basics with considered design, quality, and comfort, which can be easily worn from day to night. Being able to wear clothing that can transition from day to evening sparked the idea of RE ONA. Socializing after work is a regular thing to do in Toronto. However, I've always known that I wanted to have my own business. After taking business marketing classes at college, I ended up pursuing a career as an analyst, which was my first “real” job in the corporate world. ![]() I grew up in the UK and moved to Canada in my mid-teens.
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